Based in Sydney Australia, ORORA's haircare range offers everyone a chance at having healthier hair with clean and innovative formulas that can be used from the comfort of your own home. Having great hair doesn't need to be complicated, time consuming or boring. No matter what your hair type, or how busy your life schedule is - our range is designed to simplify your haircare routine with efficacious, easy-to-use products.
After 10+ years of damaging her hair with bleach, colour treatments and high-temperature hair styling tools, our founder Jody thought it was time she made a lifestyle change and re-evaluated her haircare routine.
With no prior expertise, she set out to research the haircare industry and educate herself on what she could do to improve the health and appearance of her hair.
Upon researching, she discovered how important it is to use haircare products without harsh chemical ingredients like parabens and silicones, which to her surprise are actually commonly found in popular hair products. These chemicals can be absorbed into your scalp and damage your hair over time, causing it to become dry, dull, and brittle.
While on the hunt to update her haircare routine she struggled to find a simple yet effective haircare brand that uses clean ingredients while also matching the aesthetic of her bathroom so that she could proudly leave it on display. This was the moment she realised that she had identified a gap in the market, particularly in Australia, and this lead her to the development and creation of ORORA Hair - effective and clean haircare made simple.
MEANING BEHIND THE NAME
Pronounced as aurora (au·ro·ra) to mean dawn in latin.
ORORA represents the ushering in of new beginnings, new hope, and a bright future ahead. Just like the beginning of a picturesque morning twilight, ORORA offers everyone an opportunity for a fresh start to their clean and effective hair journey, without any prejudice or preconceptions. Let us be a part of your daily routine and see the power of our revolutionary haircare range for yourself.
ORORA is the perfect way to begin your day, and sets the tone for a positive and productive day. With our clean, natural, organic ingredients, ORORA will help you feel your best, so that you can be your best.